How About A Few Million Dollars For Clubbing In New York?

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Andrew Fox Story



www.clubplanet.com



In 1995, this oft-rejected newcomer to New York City's club scene found a way to get past the doorman of every hot club he longed to enter--start a website offering club-goers free club reviews and information. The now-savvy Fox recalls his earlier, awkward days: "I showed up at a club wearing green shorts, and everyone was in black. The bouncer looked at me and said, 'There's no way.'"



Working on the website in his off hours at first, Fox chucked his investment banking job in 1997 to give Clubplanet.com (then ClubNYC.com) his all. Volunteers provided early club reviews, until Fox hired a full-time editorial staff in 1999. Then he came up with a new idea: Start a guest list on his site for access to otherwise hard-to-get-into clubs. By offering a discounted cover charge to those who both signed up on the site and arrived at the club before midnight, Fox helped enhance the exclusivity of the clubs as well as increase revenue. Club owners were dubious about Fox's concept at first, but when hundreds of club-goers who signed up showed up at their doors, the owners gladly forged relationships with the innovator and paid him a "bounty" for every head he brought in.



Fox installed a management team for Clubplanet.com so he could focus on two other businesses he was involved in, but he admits giving up control was a mistake. Upon learning of Clubplanet.com's mismanagement and financial woes, Fox engaged in a bitter struggle to regain control. He ultimately won, but the battle took its toll on the company. He was forced to lay off employees he had never met. With only two employees, Fox started back at square one, selling his other companies to refocus on his "baby."



Clubplanet.com has grown to include thousands of club listings around the United States and the United Kingdom, and now syndicates its content to Citysearch, newspapers, Yahoo! and other third-party clients. Fox also recently launched NocheLatino.com, an upscale, urban Latino version of Clubplanet.com, and is working on a version for the gay community. He's since expanded his empire to include a New Year's Eve event ticketing site, NewYears.com; an exclusive club access site, CoolJunkie.com; a ticketing company, WantTickets.com; and an offline event and marketing company, Track Entertainment.



How much money do these sites generate for Andrew Fox? Last year it was a cool 22 million US Dollars.

How To Turn $5000 To $25 Million In 5 Years Selling To … Babies

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Julie Aigner-Clark Story



www.babyeinstein.com



Most great ideas are born from a need. The Baby Einstein Company LLC based in Littleton, Colorado, came from Julie Aigner-Clark’s need for a learning tool for her infant daughter. In 1995, this former teacher and new mom read the latest research regarding babies’ capacity to learn. Finding nothing in stores that used the research and that was developmentally appropriate, educational and fun, Aigner-Clark (pictured with daughters Sierra, 3, and Aspen, 6) decided to create something herself. Her first video, Baby Einstein, featured intriguing pictures and mothers speaking different languages.



Says Aigner-Clark, “I wanted something that was not only entertaining but stimulating and engaging that would give [my daughter] exposure to things that were lovely.”



As a mom, she knew her product was good, but “nobody was returning my calls,” she says. “I knew if I could get it into the hands of a mom or an executive who had a baby, [that] would sell it.”



Two years later, with no responses to her many queries, Aigner-Clark finally hit pay dirt: She went to the American International Toy Fair in New York City determined to get her product into the hands of a buyer from The Right Start, a high-end baby retailer. She searched the huge show for two days without luck. When she finally found the buyers, she says, “I ran up to them [and said,] ‘You’re going to love this video! You have to watch it! It’s perfect for your store!’ ” Aigner-Clark’s instincts were right on: Baby Einstein soon became the store’s fastest-moving product. Here initial investment - $5000



She’s followed up with more books and videos—Baby Bach, Baby Mozart, Baby Shakespeare and Baby Van Gogh. She’s also developed Baby Santa’s Music Box.



Still, even with 1999 sales of more than $4 million, $10 million in 2000 and $25 million in 2001, Aigner-Clark’s best rewards are being able to organize her schedule around her daughters and reading the stirring letters she gets from Baby Einstein viewers. How does she define success? “That I’ve made these kids—who are so special—happy . . . that I’ve made them smile.”



Using the philosophy that the infant brain thrives in a child who is positively stimulated emotionally, physically and intellectually, Aigner-Clark incorporated puppetry with sounds, foreign languages, poetry and classical music. Baby Einstein's productions emphasize "real-world" images over computer graphics or animation to more accurately reflect the world that babies see.



Despite Baby Einstein's phenomenal reception, the company has never employed more than seven people. Clark (Julie’s husband) also notes Baby Einstein never took out a loan or equity capital. In fact, Baby Einstein operated from Aigner-Clark's home until 2001.



The secret to Baby Einstein's success, Clark said, has been "a good concept and a brilliant branding strategy."



"[Julie] did a marvelous job of catching a trend and building it," Clark said.

That’s when the business got Disney’s attention. In 2002 the couple sold the company for an estimated $25 million dollars.



With Disney, the characters that Aigner-Clark created would not only get a wider audience, but better production values.



As for Julie Aigner-Clark, she’s looking for another big idea.

How A Guy Became A Millionaire Selling Antenna Balls

Jason Wall Story



antennaballs.com



As Jason Wall sees it, success is all about having a ball. Since 1998, Wall has been topping car antennas with happy faces, 8-balls and even cowgirls—complete with braids and hats. Wall is president and CEO of In-Concept Inc., the company behind Antennaballs.com, which manufactures more than 500,000 custom antenna balls per month.



Based in Glendale, California, Antennaballs.com owes its success to one “man”: Jack. It all started when Wall saw a Jack In The Box fast-food commercial in mid-1997 that said the company had sold more than 3 million antenna balls. Sensing opportunity, Wall came up with a few designs he thought would penetrate the auto accessory and novelty industries. The designs stuck.



After selling four million balls through local gas stations and convenience stores, Wall recently landed some major national accounts, including AutoZone, Circle K and Wal-Mart, and he’s negotiating licensing deals with Universal Studios. With sales of $1.15 million for 1999 (one year after he started his business), Wall attributes timeliness to his overnight success. Six years later, Jason Wall is a multimillionaire.



But it wasn’t all easy. First, in 1999 Coolballs.com-DDS, Co., a division of Self Reliant Systems, Inc. has filed a lawsuit against Wally Balls, L.L.C., Jason Wall, and IN-Concept, Inc. The amended complaint alleged copyright infringement, false designation of origin and unfair competition relating to Coolballs'(R) proprietary antenna ball designs.



After the issue was resolved HappyBalls.com, online retailer of antenna ball toppers, and In-Concept, Inc., (www.AntennaBalls.com), developer and distributor of custom antenna toppers, announced an agreement to join forces in January of 2006.



“This alliance is a perfect fit,” says Jeremy Turner, founder and owner of the Florida-based HappyBalls.com. “Our website carries over 500 unique and collectible antenna toppers,” says Turner. “This partnership will create one of the largest antenna ball manufacturing and distribution companies in the United States."



“The next time you are driving down the road, look at people’s antennas,” says Turner, “You will be amazed at how many antenna balls are out there. Companies seeking effective advertising methods should consider the low cost of antenna toppers,” he says. “At its peak, Union 76 sold 4 million antenna toppers each year, and if you saw one of their antenna toppers, their advertising message worked – and it worked well. This is viral marketing at its best,” Turner says. “You can get your message across much more cost effectively with four million antenna balls than just one 30-second television commercial. Your customers and potential customers carry your advertisement with them wherever they go for the entire world to see – a constant reminder of your product or service,” says Turner.



“It’s very easy to think of a good idea,” Jason Wall says. “But I think success really comes down to execution and perseverance.”